WHAT
WHY
I really, REALLY, love print. There’s something very special about holding something in your hand, that started its life in someone’s head.
Packaging design is the best chance you get to make a great first impression, tell unique stories and inspire people.
FOR WHO
Sinful
Personal projects
A beautiful cup of coffee
A personal project
Abstract shapes and bright, sunny colors convey the origins of the glorious beans that I simply can’t live without. I love coffee.
In a world of earthy and brown packaging, I wanted to make sure this design stood out like a hippie at a funeral.
A big blue cold one
A personal project
Maybe you’ve heard of the Golden Lady – Tuborg’s character that’s on their strong pilsner. But have you ever had a big, blue man? No?
This is a silly project, but I wanted to design a beer label that people would kind of pick up and buy because it’s funny to do so. Beer label design can be absolutely bonkers, but I think I’ve made a worthy contender to be amongst the goblins and dragons on the craft beer shelves.
Packaging & product design
In collaboration with Sinful.eu
Lace underwear, silky massage oil or a satin blindfold… These were just some of the surprises included in this adult christmas calendar I designed for Sinful.eu. The brief was quite simple. It had to be black and white, it had to be sober enough to be on store shelves, and it had to catch the eye.
I was responsible for the design of the sleeve, the interior tray, an included booklet and various marketing materials to promote the calendar. A very fun project that doesn’t come around too often.
