Lajmi Coffee Roasters is a family-run micro-roastery based in Denmark, founded on a shared love for exceptional, ethically traded specialty coffee.
With the launch of their new tasting box on the horizon, Lajmi partnered with us to elevate their packaging and create a more cohesive, premium brand experience.
By reflecting the coffee’s natural origins and Lajmi’s ethical values, the new design achieves a dual purpose—standing out on busy retail shelves, while fitting seamlessly into the minimalist aesthetic of upscale cafés and restaurants.
Striking a balance between eye-catching and elegant is a fun challenge. We didn’t want the design to be loud but it couldn’t be boring either.
Keeping the face of the box mainly clean, with the subtle half-tone wave pattern as a background, allows the logo ample space to breathe. The sides of the box, with the cool banana leaf graphic, provides a nice contrast, that also conveys Lajmi’s sustainable message.
Lajmi Coffee Roasters is a family-run micro-roastery based in Denmark, founded on a shared love for exceptional, ethically traded specialty coffee.
With the launch of their new tasting box on the horizon, Lajmi partnered with us to elevate their packaging and create a more cohesive, premium brand experience.
Lajmi Coffee Roasters is a family-run micro-roastery based in Denmark, founded on a shared love for exceptional, ethically traded specialty coffee.
With the launch of their new tasting box on the horizon, Lajmi partnered with us to elevate their packaging and create a more cohesive, premium brand experience.
By reflecting the coffee’s natural origins and Lajmi’s ethical values, the new design achieves a dual purpose—standing out on busy retail shelves, while fitting seamlessly into the minimalist aesthetic of upscale cafés and restaurants.